Content Production
Alarm Kiinteistöturva – SEO Content, Automation & Organic Growth
SEO content strategy and automation for Alarm Kiinteistöturva, growing organic traffic by 900% YoY and doubling RFQs. Combined AI-assisted writing, manual optimization, and automated publishing to scale content efficiently.
Year :
2025
Industry :
Security
Client :
Alarm Kiinteistöturva
Overview
Client: Alarm Kiinteistöturva (Finnish security services company)
Objective: Increase organic traffic and generate more RFQs through SEO content
Channels: Website (landing pages and blog)
My Role: SEO strategy, content creation, AI-assisted content production, workflow automation
Alarm Kiinteistöturva provides professional security solutions for residential and commercial properties in Finland. At the start of this project, their website had outdated content and very little blog activity, limiting visibility in search engines.
I rewrote and optimized nearly all website pages and launched an SEO-driven content strategy, including blog posts targeting relevant keywords. To scale content production efficiently, I leveraged AI tools for writing while editing manually to maintain quality, and built an automation system to streamline the process.
Strategy
Goals
Improve search engine visibility for high-intent keywords
Rework existing website pages to optimize for SEO
Produce consistent, keyword-optimized blog content
Generate more RFQs from organic traffic
Approach
SEO Audit & Page Optimization
Reviewed all website pages for keyword targeting, structure, and on-page SEO
Rewrote copy to include relevant search terms naturally while keeping readability and brand voice intact
Blog & Article Strategy
Identified relevant keywords and content gaps in the Finnish security services market
Created a blog posting schedule to target high-value search queries
Focused on evergreen content that attracts organic traffic year-round
AI-Assisted Production & Automation
Used AI tools to draft most articles, then manually refined tone, style, and accuracy
Built an automation system using Make.com that:
Fetches keywords from a Google Sheet
Generates a search engine optimized draft article with proper internal links targeting the keyword(s) fetched
Posts it automatically to the website
This allowed content production to run with minimal manual intervention while maintaining quality
Execution
Website Optimization: Rewrote and optimized all service pages for search intent and readability
Blog & Articles: Launched regular keyword-targeted content on the website
Automation Tool: Implemented Make.com workflow to automatically generate and publish content based on keyword input
Continuous Optimization: Monitored performance and refined SEO content and keywords over time
The combination of manual optimization, AI-assisted drafting, and automation allowed the site to scale content production efficiently while maintaining high-quality output.
Results
Organic Traffic Growth: +900% YoY (10x)
RFQs: Doubled annual RFQs (+200% growth)
Scalable Workflow: AI + automation enabled continuous content growth without manual bottlenecks
Efficiency: Content creation became largely self-sustaining, freeing time for strategy and research
Organic search replaced paid acquisition, allowing the company to fully phase out Google Ads
Key Takeaways
Combining SEO strategy, AI-assisted content creation, and workflow automation allows for massive traffic growth with minimal manual effort
Evergreen and high-intent keyword content drives measurable business results, such as RFQs
Automation can scale content production while still allowing manual quality control
More Projects
Content Production
Alarm Kiinteistöturva – SEO Content, Automation & Organic Growth
SEO content strategy and automation for Alarm Kiinteistöturva, growing organic traffic by 900% YoY and doubling RFQs. Combined AI-assisted writing, manual optimization, and automated publishing to scale content efficiently.
Year :
2025
Industry :
Security
Client :
Alarm Kiinteistöturva
Overview
Client: Alarm Kiinteistöturva (Finnish security services company)
Objective: Increase organic traffic and generate more RFQs through SEO content
Channels: Website (landing pages and blog)
My Role: SEO strategy, content creation, AI-assisted content production, workflow automation
Alarm Kiinteistöturva provides professional security solutions for residential and commercial properties in Finland. At the start of this project, their website had outdated content and very little blog activity, limiting visibility in search engines.
I rewrote and optimized nearly all website pages and launched an SEO-driven content strategy, including blog posts targeting relevant keywords. To scale content production efficiently, I leveraged AI tools for writing while editing manually to maintain quality, and built an automation system to streamline the process.
Strategy
Goals
Improve search engine visibility for high-intent keywords
Rework existing website pages to optimize for SEO
Produce consistent, keyword-optimized blog content
Generate more RFQs from organic traffic
Approach
SEO Audit & Page Optimization
Reviewed all website pages for keyword targeting, structure, and on-page SEO
Rewrote copy to include relevant search terms naturally while keeping readability and brand voice intact
Blog & Article Strategy
Identified relevant keywords and content gaps in the Finnish security services market
Created a blog posting schedule to target high-value search queries
Focused on evergreen content that attracts organic traffic year-round
AI-Assisted Production & Automation
Used AI tools to draft most articles, then manually refined tone, style, and accuracy
Built an automation system using Make.com that:
Fetches keywords from a Google Sheet
Generates a search engine optimized draft article with proper internal links targeting the keyword(s) fetched
Posts it automatically to the website
This allowed content production to run with minimal manual intervention while maintaining quality
Execution
Website Optimization: Rewrote and optimized all service pages for search intent and readability
Blog & Articles: Launched regular keyword-targeted content on the website
Automation Tool: Implemented Make.com workflow to automatically generate and publish content based on keyword input
Continuous Optimization: Monitored performance and refined SEO content and keywords over time
The combination of manual optimization, AI-assisted drafting, and automation allowed the site to scale content production efficiently while maintaining high-quality output.
Results
Organic Traffic Growth: +900% YoY (10x)
RFQs: Doubled annual RFQs (+200% growth)
Scalable Workflow: AI + automation enabled continuous content growth without manual bottlenecks
Efficiency: Content creation became largely self-sustaining, freeing time for strategy and research
Organic search replaced paid acquisition, allowing the company to fully phase out Google Ads
Key Takeaways
Combining SEO strategy, AI-assisted content creation, and workflow automation allows for massive traffic growth with minimal manual effort
Evergreen and high-intent keyword content drives measurable business results, such as RFQs
Automation can scale content production while still allowing manual quality control
More Projects
Content Production
Alarm Kiinteistöturva – SEO Content, Automation & Organic Growth
SEO content strategy and automation for Alarm Kiinteistöturva, growing organic traffic by 900% YoY and doubling RFQs. Combined AI-assisted writing, manual optimization, and automated publishing to scale content efficiently.
Year :
2025
Industry :
Security
Client :
Alarm Kiinteistöturva
Overview
Client: Alarm Kiinteistöturva (Finnish security services company)
Objective: Increase organic traffic and generate more RFQs through SEO content
Channels: Website (landing pages and blog)
My Role: SEO strategy, content creation, AI-assisted content production, workflow automation
Alarm Kiinteistöturva provides professional security solutions for residential and commercial properties in Finland. At the start of this project, their website had outdated content and very little blog activity, limiting visibility in search engines.
I rewrote and optimized nearly all website pages and launched an SEO-driven content strategy, including blog posts targeting relevant keywords. To scale content production efficiently, I leveraged AI tools for writing while editing manually to maintain quality, and built an automation system to streamline the process.
Strategy
Goals
Improve search engine visibility for high-intent keywords
Rework existing website pages to optimize for SEO
Produce consistent, keyword-optimized blog content
Generate more RFQs from organic traffic
Approach
SEO Audit & Page Optimization
Reviewed all website pages for keyword targeting, structure, and on-page SEO
Rewrote copy to include relevant search terms naturally while keeping readability and brand voice intact
Blog & Article Strategy
Identified relevant keywords and content gaps in the Finnish security services market
Created a blog posting schedule to target high-value search queries
Focused on evergreen content that attracts organic traffic year-round
AI-Assisted Production & Automation
Used AI tools to draft most articles, then manually refined tone, style, and accuracy
Built an automation system using Make.com that:
Fetches keywords from a Google Sheet
Generates a search engine optimized draft article with proper internal links targeting the keyword(s) fetched
Posts it automatically to the website
This allowed content production to run with minimal manual intervention while maintaining quality
Execution
Website Optimization: Rewrote and optimized all service pages for search intent and readability
Blog & Articles: Launched regular keyword-targeted content on the website
Automation Tool: Implemented Make.com workflow to automatically generate and publish content based on keyword input
Continuous Optimization: Monitored performance and refined SEO content and keywords over time
The combination of manual optimization, AI-assisted drafting, and automation allowed the site to scale content production efficiently while maintaining high-quality output.
Results
Organic Traffic Growth: +900% YoY (10x)
RFQs: Doubled annual RFQs (+200% growth)
Scalable Workflow: AI + automation enabled continuous content growth without manual bottlenecks
Efficiency: Content creation became largely self-sustaining, freeing time for strategy and research
Organic search replaced paid acquisition, allowing the company to fully phase out Google Ads
Key Takeaways
Combining SEO strategy, AI-assisted content creation, and workflow automation allows for massive traffic growth with minimal manual effort
Evergreen and high-intent keyword content drives measurable business results, such as RFQs
Automation can scale content production while still allowing manual quality control