Digital Marketing
Freddy - Paid Social Campaign: Introduce new collection
A digital marketing campaign setup for the launch of FreddyStore's new spring/summer collection
Year :
2023
Industry :
Fashion
Client :
FreddyStore
Overview
Client: Freddystore (ecommerce)
Objective: Launch new collection & drive initial sales
Channels: Meta (campaign setup + creatives), Google Display (creative), Website banners, Email newsletter
My Role: Creative strategy, asset production, Meta campaign setup & optimization, email campaign
FreddyStore is an Italian brand that sells push-up pants globally. I worked for a company that has exclusive rights to market and sell their products online in every European country from Switzerland up to the Nordics. The pants are meant for women only, and the main target audience is women aged 16 to 40. The campaign aimed to increase awareness of the new spring/summer collection and drive traffic and sales.
Strategy
Launch Objective
Generate awareness for the new collection
Drive traffic and first sales
Support launch across multiple touchpoints
Creative Approach
Positioning: vibrant, high-energy summer lifestyle
Feelings/desire to evoke: freedom, travel, effortless confidence
Visual cues: Mediterranean architecture, palm trees, vintage yellow car
Typography: “New Arrivals” font for boutique feel
Composition: “photo-on-photo” layering, white borders for retro-polaroid effect
Modern touch: + patterns and geometric overlays for digital-first aesthetic
Execution
Meta Ads: created all visuals, set up campaigns, monitored performance
Google Display Ads: designed creatives; co-worker managed campaign setup
Website Banners: homepage hero & category page visuals
Email Newsletter: wrote copy and designed template
All with the same visual consistency
Results
Approx ROAS: 4.4 - 6.3
Increased traffic during the launch window
Strong engagement on launch creatives
Strong sales across the board, especially on otherwise hard-to-sell seasonal products with bold colors, such as bright orange or cyan leatherette pants
This campaign reinforced the importance of consistent creative direction across paid, owned, and display channels during product launches.
More Projects
Digital Marketing
Freddy - Paid Social Campaign: Introduce new collection
A digital marketing campaign setup for the launch of FreddyStore's new spring/summer collection
Year :
2023
Industry :
Fashion
Client :
FreddyStore
Overview
Client: Freddystore (ecommerce)
Objective: Launch new collection & drive initial sales
Channels: Meta (campaign setup + creatives), Google Display (creative), Website banners, Email newsletter
My Role: Creative strategy, asset production, Meta campaign setup & optimization, email campaign
FreddyStore is an Italian brand that sells push-up pants globally. I worked for a company that has exclusive rights to market and sell their products online in every European country from Switzerland up to the Nordics. The pants are meant for women only, and the main target audience is women aged 16 to 40. The campaign aimed to increase awareness of the new spring/summer collection and drive traffic and sales.
Strategy
Launch Objective
Generate awareness for the new collection
Drive traffic and first sales
Support launch across multiple touchpoints
Creative Approach
Positioning: vibrant, high-energy summer lifestyle
Feelings/desire to evoke: freedom, travel, effortless confidence
Visual cues: Mediterranean architecture, palm trees, vintage yellow car
Typography: “New Arrivals” font for boutique feel
Composition: “photo-on-photo” layering, white borders for retro-polaroid effect
Modern touch: + patterns and geometric overlays for digital-first aesthetic
Execution
Meta Ads: created all visuals, set up campaigns, monitored performance
Google Display Ads: designed creatives; co-worker managed campaign setup
Website Banners: homepage hero & category page visuals
Email Newsletter: wrote copy and designed template
All with the same visual consistency
Results
Approx ROAS: 4.4 - 6.3
Increased traffic during the launch window
Strong engagement on launch creatives
Strong sales across the board, especially on otherwise hard-to-sell seasonal products with bold colors, such as bright orange or cyan leatherette pants
This campaign reinforced the importance of consistent creative direction across paid, owned, and display channels during product launches.
More Projects
Digital Marketing
Freddy - Paid Social Campaign: Introduce new collection
A digital marketing campaign setup for the launch of FreddyStore's new spring/summer collection
Year :
2023
Industry :
Fashion
Client :
FreddyStore
Overview
Client: Freddystore (ecommerce)
Objective: Launch new collection & drive initial sales
Channels: Meta (campaign setup + creatives), Google Display (creative), Website banners, Email newsletter
My Role: Creative strategy, asset production, Meta campaign setup & optimization, email campaign
FreddyStore is an Italian brand that sells push-up pants globally. I worked for a company that has exclusive rights to market and sell their products online in every European country from Switzerland up to the Nordics. The pants are meant for women only, and the main target audience is women aged 16 to 40. The campaign aimed to increase awareness of the new spring/summer collection and drive traffic and sales.
Strategy
Launch Objective
Generate awareness for the new collection
Drive traffic and first sales
Support launch across multiple touchpoints
Creative Approach
Positioning: vibrant, high-energy summer lifestyle
Feelings/desire to evoke: freedom, travel, effortless confidence
Visual cues: Mediterranean architecture, palm trees, vintage yellow car
Typography: “New Arrivals” font for boutique feel
Composition: “photo-on-photo” layering, white borders for retro-polaroid effect
Modern touch: + patterns and geometric overlays for digital-first aesthetic
Execution
Meta Ads: created all visuals, set up campaigns, monitored performance
Google Display Ads: designed creatives; co-worker managed campaign setup
Website Banners: homepage hero & category page visuals
Email Newsletter: wrote copy and designed template
All with the same visual consistency
Results
Approx ROAS: 4.4 - 6.3
Increased traffic during the launch window
Strong engagement on launch creatives
Strong sales across the board, especially on otherwise hard-to-sell seasonal products with bold colors, such as bright orange or cyan leatherette pants
This campaign reinforced the importance of consistent creative direction across paid, owned, and display channels during product launches.