Launch Objective

• Increase awareness of Sauso’s seasonal accessory collection

• Drive targeted traffic to the website for online sales

• Highlight the brand’s premium craftsmanship and heritage

• Maintain consistent messaging across all digital touchpoints

Creative Approach

• Brand Positioning: Emphasize quality, craftsmanship, and timeless design rather than fast trends

• Visual Storytelling: Use close-up shots of products in authentic lifestyle settings, highlighting textures and details of the leather goods

• Mood & Color Palette: Muted, warm tones (browns, deep greens, neutrals) reflecting heritage and sophistication

• Typography & Layout: Minimal, clean text overlays to match premium aesthetic; focus on clarity and elegance

• Consistency Across Channels: All visuals — Meta, Google Display, website banners, email — maintain cohesive style and messaging

• Subtle Product Placement: Highlight the gloves/accessories in lifestyle contexts to make them aspirational yet relatable

Execution

Launched

• Meta Ads: created all visuals, set up campaigns, monitored performance

• Google Display Ads: designed creatives; co-worker managed campaign setup

• Website Banners: homepage hero (responsive)

• Email Newsletter: wrote copy and designed template

All with the same visual consistency

I created the visuals, set up the Meta campaign, and wrote the email newsletter. My co-worker set up a Google Display Ads campaign from the visuals I provided. AI tools were used to generate initial copy drafts and explore headline variations, while all visuals were hand-crafted to reflect the premium look and feel of the brand.